ItsBizKit is part of the culture, and has been grinding for years. He’s been on wave, and knew the importance of having a blog way back when before datpiff, and those myspace days. His grind brought him up to where he is now. People now send him mixtapes, and posts, for him to post up on his page and what not.
He emphasizes how much social media could really make a huge impact on one’s life, could literally change someone’s life within 24hrs. “Memes” nowadays are big, and is what gets people out there, becoming celebs.
Check out the full interview below: